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JOURNAL OF MARKETING ANALYTICS

Vols. 1-7. Basingstoke, 2013-2019. Reprint.

Set price $ 2,800

ISSN 2050-3318

- The JOURNAL OF MARKETING ANALYTICS brings together applied research and practice papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy.

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