JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT
Vols. 1-19. All publ. London, 1993/94-2012. Partly reprint.
Set price $ 6,100
Continued in JOURNAL OF MARKETING ANALYTICS from 2013.
- Formerly published as JOURNAL OF DATABASE MARKETING.
Merged with JOURNAL OF TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING
into JOURNAL OF MARKETING ANALYTICS.
- JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT provides systematic, comprehensive coverage of the latest techniques, ideas and developments in data sourcing.
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