Periodicals Service Company & Schmidt Periodicals GmbH

Academic journals in print, antiquarian backsets, back volumes, back issues and reprints

JOURNAL OF TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING

Vols. 1-20. All publ. London, 1992/93-2012. Partly reprint.

Set price $ 6,400

Continued in Journal of Marketing Analytics from 2013.

ISSN 0967-3237

- Merged with JOURNAL OF DATABASE MARKETING AND CUSTOMER STRATEGY MANAGEMENT to JOURNAL OF MARKETING ANALYTICS.

- JOURNAL OF TARGETING, MEASUREMENT AND ANALYSIS FOR MARKETING publishes rigorous papers on practical matters that allow marketers to measure and target their prospective and existing customers more effectively and efficiently.

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Published by Palgrave Macmillan Ltd.

Palgrave Macmillan Ltd., now supplied by Springer, hold journals from the current and previous two years. We hold all older back volumes and can supply high quality reprints for most volumes that were previously out-of-print.