JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING
Vols. 1-35. Bradford, 1986-2020. Mostly reprint.
Set price $ 9,700
- The JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING informs academics and professionals on new ideas relating to business-to-business marketing. Academicians provide practical applications and new ideas based on marketing research to demonstrate the relationship of research to practice in each issue. Recent issues include several research articles of 10 to 20 pages in length that explore organizational purchasing behaviors and relationships as well as a variety of impact factors (Katz).
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