JOURNAL OF MACROMARKETING
Vols. 16-39. Thousand Oaks, 1996-2019. Mostly reprint.
Set price $ 4,000
- Vols. 16-26. 1996-2006. Per volume $ 130
- Vols. 27-39. 2007-2019. Per volume $ 230
Vols. 1/3 (1981/83), bound together. Per unit $ 260.
Vols. 4/5 (1984/85), 6/7 (1986/87), 8/9 (1988/89), 10/11 (1990/91), 12/13 (1992/93), 14/15 (1994/95), bound together. Per unit $ 175
ISSN 0276-1467
- The scholarly articles in the JOURNAL OF MACROMARKETING address a wide range of ethical and social issues related to marketing, including the results of issues and actions both at home and abroad. The authors approach their topics from many perspectives: historical, analytical, theoretical, and general. Articles in recent issues have discussed retailing in Germany, marketing and the multiple meanings of aboriginal art, the marketing of nations, sadomasochism, and main street (Katz).
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