JOURNAL OF CONSUMER MARKETING
Vols. 1-37. Bradford, 1983/84-2020. Mostly reprint.
Set price $ 10,000
- Articles in JOURNAL OF CONSUMER MARKETING report on a wide range of research related to all aspects of consumer marketing. Book reviews are extensive and well written. The editorial board for this journal is an interesting group representing industry, academia, and religious organizations (Katz).
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