JOURNAL OF ADVERTISING
Vols. 1-49. Clemson, 1972-2020. Partly reprint.
Set price $ 5,800
- Vols. 1-36. 1972-2007. Per volume $ 135
- Vols. 37-49. 2008-2020. Per volume $ 155
ISSN 0091-3367
- JOURNAL OF ADVERTISING cleaves closely to the classic academic model: The articles are all well footnoted and abstracted. They are very theoretical with extensive use of statistics and well-defined methodologies. This title is also concerned with pertinent topics (Katz).
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