JOURNAL OF MARKETING
Vols. 1-84. Chicago, 1936/37-2020. Reprint.
Set price $ 9,700
- JOURNAL OF MARKETING is the official publication of the American Marketing Association. It includes research articles that must provide a practical link to an application. Artices must be theoretically sound, provide new information or a fresh insight into an unsolved problem, and benefit both practitioner and academicians. Articles tend to be thoughtful, well researched and interesting. There are lengthy book reviews (Katz).
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Published by Sage Publications, Inc. (US)
Sage Publications, Inc. hold journals from the current and previous year for titles listed. We hold all older back volumes and can supply high quality reprints for most volumes that were previously out-of-print.