INTERNATIONAL MARKETING REVIEW
Vols. 1-37. Bradford, 1983/84-2020. Mostly reprint.
Set price $ 12,000
- Incorporates INDUSTRIAL MARKETING AND PURCHASING
- International marketing management is a complex and interesting area of marketing research. INTERNATIONAL MARKETING REVIEW is part of an expensive group of marketing journals from MCB. Despite its small subscriber base and the high cost of subscription, it does have an international readership among academicians due to its research reports, literature reviews, and occasional book reviews (Katz).
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